Our Classic and Iconic sunglass styles are built for everyday performance. 100%® Active Performance Sunglasses.



The newest Active Performance retro and race-inspired square frame to shield yourself from the chaos of the world right now. Elevate your everyday sunglasses with upgraded design features in almost every way. 

Designed in California, and infinite inspiration from cruising the long winding roads along the coast.

Active Performance

Brad Binder, the Rookie, Takes First Career MotoGP Victory. A Welcome to the 100% Family.

100Percent Motorsports.