See More of What Matters

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We have felt a world without competition, and now we clearly see more of what matters. Adrenaline coursing through our veins, the deafening sound of our nervous heart beat, the illusion of mental fatigue tugging at our jersey and the camaraderie and intensity of the competitors we stand beside; it’s the very thrill of proving ourselves through performance and achievement we are ready to reclaim.
 

Through confidence-inspiring performance eyewear and apparel, 100% pushes the limits of design and technology, so the world’s best athletes can break the barriers of what’s possible. 

With the return of sports and unknown champions anxiously waiting to be crowned, the resilience of athletes across the world comes back into focus; begging the question, “How much effort do you give?” 
#100PercentTogether #SeeMoreOfWhatMatters #HowMuchEffortDoYouGive?
Red Porsche 911 GT3 RS wrapped in Tom Pidcock x 100Percent® livery with a Pinarello road bike mounted on the roof rack, parked against a mountain backdrop near the Nürburgring
Elly De La Cruz in the latest campaign for 100Percent featuring his special edition collection of deep purple and white venom sunglasses.