Privacy Policy


100% is responsible for this privacy notice. This legal entity is referred to as "we" or "us" in this document. You may contact us at the address listed at the end of this Privacy Notice.




2.1. To manage your purchases, provide you with services (customer service) and respond to other requests


2.1.1. Orders and accounts


When you purchase an item on one of our websites, we collect your name and company name (if you are a small business), your full address and/or billing address if separate, your email address, the items you ordered and returned, shipping information, billing information and other data related to the fulfillment of your order. We also collect data on the use of your vouchers (e.g., validity and amount) or gift cards. In addition, we collect certain data that you choose to provide us in additional fields, such as your date of birth and telephone number.


We use this data because we use it to conclude, execute and administer your purchase and to manage your order. Please note that in some cases the information requested may be mandatory. If you do not provide us with a name and delivery address, we will not be able to deliver your items.


During the purchase process, you will have the opportunity to create a personal account. If you choose to do so, you will also be asked to create a personal password, provide us with your date of birth and choose to subscribe to marketing communications.



2.1.2. Customer service and other requests


We also collect certain data to answer your questions by mail, e-mail or online via a chatbot or online form. In this case, we will only ask you to provide us with the data necessary to process your request (to manage our contractual relationship with you and/or to comply with a legal obligation). For example, if you contact us regarding a return of an item, we may ask you for the date and place of your purchase or information regarding your decision to return the item to us.

When you interact with chatbots, we also record what you respond to those chatbots and how you interact with them, and we will store data related to the device you use. Depending on the platform of the chatbot and your permissions, we may collect data related to the device such as: IP address, nickname used on social media, time zone, country and GPS location. The platform that provides the chatbot may also collect some of this data.


We may process this data because we use it to manage our contractual relationship with you if your request is related to an order or because we have a legitimate interest in helping you and thus improving our services.



2.1.3. Modification of terms, conditions or notices


We are required by law to inform you of the terms and conditions and notices that apply to our relationship with you (and any changes to them). In order to comply with these legal obligations, we may use your contact details, such as your email address, to inform you.


2.1.4. Verification of cases of fraudulent use of bank cards or abuse of chargebacks


If you wish to pay for your order by credit card, we will conduct a credit check to establish that your personal data is not associated with fraudulent use of credit cards or abuse of chargebacks. For this purpose, our payment service provider will use your name and bank details. We do not ourselves collect information about the payment instrument you use, e.g. credit card information. This information is processed only by our payment service provider and by the providers of the payment instruments subject to strict assurances as to the security of the information. We have these checks performed to protect our legitimate business interests to prevent fraud and financial loss, or to meet our legal obligations.


2.2. To maintain our relationship with you through (digital) marketing and social media initiatives


2.2.1. Newsletters, promotional communications or clickable links in an e-mail


Where you consent or where we have a legitimate interest in doing so, we collect your e-mail address and/or cell phone number and/or postal address to send you our newsletter and other commercial messages. In addition, we will keep a history of the e-mails and SMS messages we send you and record what you do with them (for example, whether you open them or click on their contents). Please note that you may unsubscribe at any time by using the "unsubscribe" or "opt-out" button below, or by asking us to do so by contacting us using the contact information provided below or in the commercial message in question.


2.2.2. Personalized Experience and Enhanced Online Experience


When you visit our website, we place cookies, pixels and other digital tools with similar functionality ("cookies") on your browser or device to enable us to better understand you, personalize your experience with us and better target communication and marketing to you.

Our use of cookies, pixels and other digital tools with similar functionality is described in more detail in our cookie notice.


2.2.3. Personalized targeted advertising


Your online and in-store purchase history, website behavior (pages visited, links clicked) and your interaction with chatbots will allow us to create and maintain your personal digital marketing profile to ensure that we show you only those advertisements that best suit your personal tastes. This is called targeted advertising. The more successful this targeted advertising is, the greater the satisfaction of our (potential) Clients.


To be able to show you targeted advertisements, we can also link your data profile to Customers with a similar profile.


We may also use the data for retargeting purposes by showing you a targeted advertisement on a third party website linked to an event on our website, such as a specific purchase that has been discontinued.


In addition, Facebook, Google and other online players may independently record your use of our ads. Please read the privacy policies of these third parties as we are not responsible for the personal data they process for their own purposes.


You may ask us to delete your digital marketing profile by sending us an email at


We only use your data for targeted advertising if you have given your consent to the placement of cookies and the collection of personal data via these cookies. Our use of cookies, pixels and other digital tools with similar functionality is described in more detail in our notice on cookies.


2.2.4. Participation in a random draw, contest or seasonal or other promotion


We may offer you the opportunity to participate in a random draw, contest or other promotion. Some of these promotions have additional rules containing information about how we will use and disclose your personal data.

We collect the necessary information, such as your name and e-mail address, to enable you to participate in the activity and to manage our contractual relationship with you. Personal data that we collect as part of a prize draw, contest, seasonal or other promotion may be subject to additional privacy notices.


In principle, we obtain your personal data directly from you. However, in some cases, we receive personal data, such as your purchase preferences and activities, through publicly accessible databases, through our digital marketing activities or from our partners when they share this information with us.



2.3. To improve our services and articles


We process your personal data to identify usage trends and personalized service content (e.g., articles, size recommendations). The information we obtain is used to further improve our services and articles and to better meet your expectations.


For example, if you actively communicate about us or our brands on social networks or interact with our chatbot or customer service, we may use your feedback to improve our services and articles. We will conduct this activity where we have a legitimate interest.


2.4. In the context of a sale or commercial transaction


We may share your personal data with a third party in connection with a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or part of our business, assets or stock (including in connection with bankruptcy or similar proceedings). Such third parties may include, for example, an acquiring entity and its advisors. We will conduct this activity when we have a legitimate interest.


2.5. To manage and improve the functionality of our websites


When you visit our websites, we place cookies, pixels and other digital tools with similar functionality ("cookies") on your browser or device to enable us to improve the design and operation of our websites and the responsiveness of our chatbots and to enable us to provide technical and functional management of our websites (including information security), for example by identifying low-latency portions of our websites. We will conduct this activity when we have a legitimate interest. Our use of cookies, pixel tags and other digital tools with similar functionality is described in more detail in our cookie notice.




2.6. To protect our interests


If necessary, we may use your personal data to manage security and fraud issues, for example, to detect and prevent cyber attacks or identity theft attempts. In addition, we may use your personal data to protect our rights and defend ourselves in legal proceedings and to meet legal and regulatory obligations, such as requests from public and governmental authorities. We conduct these activities to meet a legal obligation or because we have a legitimate interest.




Please note that our website is not intended for children under the age of sixteen (16). We ask that you do not post comments or contributions from children under this age.




Your personal data is accessible to our employees to the extent that such access is necessary for them to perform their work for us. In addition, we disclose personal data to :

   - Our affiliates for the purposes described in this Privacy Notice, including our parent company 100% SpeedLab


  - Our third party service providers who facilitate the administration of our website, marketing initiatives (including contests, sweepstakes and similar promotions) and other business needs, for example, data hosting, data analysis, information security and technology and related infrastructure provision, customer service, auditing, payment service providers, marketing service providers, and other business purposes.

   - Other persons with whom you choose to share your personal data, including, for example, third parties who are our partners or with whom we interact, including marketing and social media partners.

    - Public authorities, judicial and police authorities, tax authorities and other authorities vested with powers of investigation or public authority in accordance with applicable law. ​​




We retain your personal data throughout your active interaction with us. Your interaction with us ceases to be considered active if, for a period of two (2) consecutive years, you have not purchased an item from us or visited one of our websites. After this two (2) year period, we will only retain specific personal data that is required to be retained (i) in light of the purposes for which it was obtained, (ii) if it is required to comply with a legal obligation or (iii) if necessary, to protect our rights and legal position.


If you have opted to receive marketing communications, we will continue to use your email address for this purpose until you opt-out of receiving these communications.



Yes, your personal data may be transferred outside of the European Economic Area ("EEA"), for example to countries where we have facilities or service providers, such as the United States, the headquarters of our parent company. Certain countries outside the EEA are recognized by the European Commission as providing an adequate level of data protection in accordance with EEA standards. For transfers from the EEA to countries not recognised by the European Commission, we have put in place adequate measures, such as the standard contractual clauses adopted by the European Commission to protect your personal data. In certain circumstances, courts, police forces, regulatory agencies or security authorities in countries outside the EEA may be entitled to access your personal data.




You have the right to ask us to :

- give you access to your personal data that we collect and process, 
- correct or delete your personal data, - 
limit the processing of your personal data, - 
provide an electronic copy of your personal data for transmission to another company, 
- or to object to the processing.

To do so, you can send us an e-mail at

If you wish to opt-out of receiving marketing communications, you can click on the opt-out link in the corresponding message.

You also have the right to lodge a complaint with a data protection authority in your country or region or in the event of an alleged violation of applicable data protection law.




100% Europe

1 bis, allée du Crêt

69890 La Tour de Salvagny

If you have any inquiries regarding this privacy notice, please contact :


Last update : February 2021