The Art of Racing: 100Percent®’s Spring 2026 Goggle Collection

Elements that Define the Sport of Motocross

At 100Percent®, racing isn’t just about competition—it’s a craft, a discipline, and a creative pursuit shaped by decades of obsession with speed, innovation, and human potential. The Art of Racing lives at the center of everything we do. It’s a philosophy rooted in the belief that performance is achieved only through relentless refinement and an unwavering respect for the athletes who push the limits of what’s possible.

The Origins

The Art of Racing isn’t born in a conference room; it’s born in the grind of practice laps that shakedown long before race day—where real needs surface and innovation is sparked. Repetition, preparation, and pressure reveal the real demands of the sport. This is where athletes identify the needs and performance thresholds that equipment must meet. Those insights become the catalyst that ignite us to design and test with intention—driving the creation of products engineered to meet the uncompromising requirements of winning. The practice track defines the need; our Research & Development team answers it; and the result is equipment like the Armega®—the most advanced goggles in motocross.

The Process

For 100Percent, the Art of Racing becomes a process of precision. Every line, angle, and material choice is treated as an opportunity to elevate the rider’s experience. Engineers and designers approach each product with a craft‑driven mindset, shaping equipment that balances form and function with the same intention an artist brings to a canvas. Whether it’s the contour of a goggle frame, the density of face foam, or the optical clarity of an Ultra HD® lens, every detail is considered, tested, and refined until it meets the brand’s exacting standard. The goal is simple: create equipment that disappears in motion, allowing athletes to focus entirely on the pursuit ahead—exemplified by our elegantly refined ARmatic™, which integrates the best functionality into a single pair of goggles.

The Athletes

But the Art of Racing isn’t defined by design alone—it’s forged in real‑world conditions where performance is non‑negotiable. Working closely with athletes, their feedback is a critical part of the development cycle. These athletes don’t simply validate the products; they help shape them. Their instincts, demands, and lived experience become part of the blueprint, ensuring every piece of equipment reflects the realities of racing at the highest level. This collaboration transforms product development into a dialogue—one that blends engineering expertise with athlete insight to produce gear capable of thriving in the most demanding environments.

The Emotion

The emotional dimension of racing is equally important. The sport is defined not only by mechanics and technique but by mindset—the clarity of focus, the discipline of preparation, the thrill of performance, and the pursuit of mastery. 100Percent® creates with this emotional landscape in mind, developing products that don’t just perform but inspire. The brand’s visual language, product identity, and storytelling all reflect the same ethos: racing is a form of expression, and every athlete deserves tools that elevate their craft. The Barstow goggle is a testament to this ethos—blending classic moto heritage with modern design and technology to deliver a timeless look with next‑level performance.

The Commitment

Ultimately, the Art of Racing is a commitment—a promise to athletes, enthusiasts, and the culture that surrounds the sport. It’s the belief that performance gear should be engineered with intention, tested with integrity, and delivered with the confidence that it will stand up to the demands of those who give everything on race day. At 100Percent®, this commitment isn’t a tagline. It’s the foundation of the brand and the driving force behind our every innovation.

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