January 23, 2025 — 100%, a leader in high-performance goggles and eyewear, announces its partnership with Red Bull KTM Factory Racing, a dominant team in MXGP. This collaboration brings together two brands focused on innovation, performance, and style.
Starting with the 2025 MXGP racing season, Red Bull KTM Factory Racing athletes, including Lucas Coenen, Andrea Adamo, Marc-Antoine Rossi, Sacha Coenen, and Simon Längenfelder, will be equipped with 100% cutting-edge goggles and performance products. This partnership will ensure athletes compete with the highest level of clarity, protection, and confidence.
A Perfect Match of Vision and Victory
100% has a rich history of empowering athletes to perform at their best with unparalleled Goggles technology, combining innovative designs with uncompromising functionality. For instance, 100% revolutionized motocross goggles with the introduction of their Ultra HD Lens technology, setting a new standard in optical clarity and durability. Red Bull KTM Factory
Racing, with its legacy of championship victories and a relentless pursuit of excellence, aligns perfectly with 100%’s mission to inspire athletes to give 100% on and off the track.
Dave Ginolfi, Moto Team Manager at 100%:
“For 100% to have aligned with the Red Bull KTM Factory Racing team only makes sense. They have been a power house the last several years and looking at their roster moving into the future we are excited. They have such a diverse group of young talent and we are eagerly waiting for the gate to drop this season.”
Joel Smets, Team Manager Red Bull KTM Factory Racing:
"100% may be a relatively young company in the motocross world, but from our very first interaction, their ambition and drive were evident. The team's openness to feedback is inspiring, as continuous improvement comes from collaboration. I'm confident this partnership will be a great success."
Davide de Carli, Team Manager Red Bull KTM Factory Racing De Carli:
"We’re thrilled to kick off our collaboration with 100% for the 2025 season. In recent years, the brand has reached an exceptional level, combining top-tier quality with standout style. We can’t wait to hit the track together as part of our orange family and celebrate future victories side by side. Welcome to the team, 100%!"
About Red Bull KTM Factory Racing A powerhouse in the world of motorsports, Red Bull KTM Factory Racing has consistently set benchmarks in motocross, Supercross, and off-road racing. With an unrivaled team of athletes and engineers, the team embodies the spirit of competition and excellence.
