A Lidl x Trek Cyclist and Red Bull BORA Hansgrohe Cycling Racing.

Cycling

Born to Lead

The Tom Pidcock collaboration represents a union of shared values: precision, innovation, and a relentless pursuit of perfection.

Partnerships

THE OFFICIAL PARTNER OF

Movistar Logo
UAE Logo
Lidl-Trek Logo
Red-Bull BORA Hansgrohe Logo
FDJ United-Suez Logo

Athletes

Peter Sagan wearing a black bomber jacket, blue jeans, and black sneakers stands in front of a white helicopter on a flat, cracked white desert surface under a cloudy sky.

Peter Sagan

Victor Koretzky with the 100Percent® Speedcraft® on a black background.

Victor Koretzky

Kilian Bron with the S3™ Photochromic on a cloudy background.

Kilian Bron

Thibau Nys wearing the 100Percent® Aerocraft® Sunglasses on a cloudy background.

Thibau Nys

Adrien Boichis with the 100Percent® Hypercrafts®

Adrien Boichis

100Percent® Cycling

100Percent® cycling gear is built for riders who push the limits—on road, off road, and anywhere in between. From technical apparel and sport performance sunglasses to ventilated helmets and comfortable gloves, every piece is engineered for speed, comfort, and control. Designed with lightweight materials, advanced safety systems, and rider-focused innovation honed through years of elite experience, 100Percent gear delivers uncompromising performance. Whether you're training, racing, or riding for the pure joy of it, breathable fabrics regulate temperature, lenses sharpen clarity, and protection systems keep you focused on the ride ahead.