Pidcock at Full Speed: Where Mindset Meets Control

Tom Pidcock’s ‘rest week’ at the Nürburgring mirrors his 100Percent Signature Edition Eyewear: no waste, no hesitation, total control

Tom Pidcock doesn’t slow down, not on the bike, not off it, and definitely not when he’s carving a Porsche 911 GT3 RS through the Nürburgring amid his final preparations for the 2026 Tour de France départ. 

Red Porsche 911 GT3 RS wrapped in Tom Pidcock x 100Percent® livery with a Pinarello road bike mounted on the roof rack, parked against a mountain backdrop near the Nürburgring

“I love training hard,” admits Pidcock, “but I also know when I need a week off.”

Clocking a lap time within 7 seconds of the track record, in a similarly prepared vehicle by a professional driver, on his week off from training for this year’s Tour wasn’t just a joyride; it was a window into the same precision, control, and mental sharpness Pidcock brings to everything he does. 

Close-up of Tom Pidcock wearing 100Percent® Slendale Signature Edition sunglasses with red HiPER mirrored lenses and a Red Bull helmet, smiling mid-ride

“When the time’s against me, everything comes out,” says Pidcock. “I work even harder.”

So when 100Percent set out to build his signature sunglasses, we didn’t just design a product, we matched a mindset.

To celebrate the 2026 launch, we wrapped Pidcock’s GT3 RS in a custom vinyl inspired by his Slendale® signature finish: a red‑accented, high‑contrast look that mirrors the silhouette, attitude, and performance DNA of the eyewear itself. It’s a fusion of speed, engineering, and personality: the athlete, the machine, and the product speaking the same language.

Detail shots of the Pidcock Edition Porsche 911 GT3 RS vinyl wrap, showing the PIDCOCK 100% hood decal and the HiPER Lens Technology windshield banner
Tom Pidcock riding in UBS Pinarello Q36.5 team kit next to a close-up of the 100Percent® logo tag on the Porsche's roof bike rack mount

At the core of Pidcock’s unmistakable approach to performance is a mentality built on efficiency, pressure, and the refusal to waste a single watt of energy. 

“I'm a person that hates waste—wasting time, wasting energy,” says Pidcock.

Because Pidcock’s mentality isn’t just inspiring, it’s instructive. His quotes aren’t slogans; they’re operating principles. And the Slendale® Signature Edition Eyewear is built to reflect his mentality: lightweight construction, locked‑in stability, increased depth perception of our proprietary HiPER® lens technology, and a silhouette engineered for athletes who refuse to waste a single ounce of effort.

Pinarello bike mounted on the Porsche's roof rack beneath 'The Spirit of Racing' script and GT3 badge, alongside Tom Pidcock cycling through a forest road in his Red Bull helmet and 100Percent® sunglasses
Side profile of Tom Pidcock's Red Bull helmet and 100Percent® mirrored sunglasses next to a close-up of the Porsche's rear quarter panel with 100Percent, PIDCOCK, and HiPER Lens Technology decals
Loïc Bruni spotted near the French Riviera in a bold "SuperBruni" editorial spread for 100Percent®, teasing the new Armega® Limited Edition goggle with candid marina imagery and the headline "A New 100Percent® Ltd. Ed. Spring 26?"
The Art of Racing Campaign featuring 100Percent® Spring 2026 MX Goggle Collection