Behind the Scenes of Elly De La Cruz's 'Style Worth Stealing' Campaign Shoot

Behind-the-scenes over-the-shoulder shot from photographer Stu Alfano's perspective as he frames Elly De La Cruz mid-pose in the white studio, bat raised vertically in front of his face, during the Elly De La Cruz x 100Percent® Eyewear campaign shoot.

This photoshoot was a long time in the making. After the original photo shoot in 2025 with Elly De La Cruz was postponed, the 100Percent Creative Team revisited the concept and thoughtfully reimagined it for 2026. 

"Style Worth Stealing" became the theme of Elly's latest collection—a phrase that's equal parts fashion statement and baseball tribute, tailor-made for a player whose instincts on the basepaths are as sharp as his sense of style.

Keep reading to learn more about the unique concept behind the “Style Worth Stealing” campaign—with full details behind the photo shoot from Aubree Aldaco, 100Percent North America Marketing Manager.

Can you tell us more about the creative concept?

Aubree Aldaco: One of the visual elements we were most excited about was the use of 17 flat baseball bases, arranged in a soft, symmetrical layout. It created a sense of balance and structure while still allowing the overall composition to feel natural and fluid.

Behind-the-scenes diptych from the Elly De La Cruz x 100Percent® Eyewear campaign; left panel shows photographer Stu Alfano in his Seoul Lab t-shirt framing a shot of Elly De La Cruz standing on base props in his full white look with purple gloves and 100Percent® sunglasses; right panel shows Elly posing alone on the white cyclorama surrounded by scattered base props under dramatic black flag lighting.

How did the creative team approach the overall styling for the shoot?

Aubree Aldaco: For styling, we leaned into a predominantly all-white look, complemented by subtle accents of dark purple, seen in details like his gloves and arm sleeves, to add depth without overpowering the palette.

Behind-the-scenes diptych from the Elly De La Cruz x 100Percent® Eyewear campaign; left panel shows a dramatic silhouette of Elly De La Cruz swinging a bat, cast against a deep purple background; right panel shows photographer Stu Alfano descending a ladder holding his camera while Elly De La Cruz poses below with a bat resting across his shoulders in the white studio.

What were some of the behind-the-scenes logistics that went into working with Elly?

Aubree Aldaco: Collaborating with professional athletes always brings a unique layer to the creative process. There are important considerations around partnerships, sponsorships, and wardrobe approvals that require close coordination behind the scenes.

Behind-the-scenes candid of Elly De La Cruz and photographer Stu Alfano sharing a moment on the white cyclorama set during the 100Percent® Eyewear campaign shoot; Stu's Seoul Lab — Life Around Bikes t-shirt is prominently visible from behind as the two interact beside a stack of base props.

Who else had their hand in setting up this shoot?

Aubree Aldaco: With the help of Max Schrantz from our baseball marketing team, we were able to maintain consistent communication with Elly’s team, ensuring everything aligned seamlessly throughout the process.

 

Can you tell us more about Elly’s signature sunglasses?

Aubree Aldaco: The limited-edition sunglasses designed for this shoot featured a black-and-white snakeskin pattern paired with a purple mirrored lens, a combination that felt both bold and refined. Knowing Elly’s natural inclination toward more expressive, colorful eyewear, the design felt especially fitting for the 2026 release.

 

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Campaign diptych from the Elly De La Cruz x 100Percent® Eyewear shoot; left panel shows an overhead shot of Elly in an all-white ensemble with purple batting gloves, holding a baseball bat, and wearing 100Percent® Aerocraft sunglasses with pink mirrored lenses, surrounded by scattered base props; right panel is a dramatic close-up portrait of Elly gazing upward, wearing the 100Percent® Aerocraft sunglasses against a deep purple background.

How did the sunglasses themselves influence the creative direction of the shoot?

Aubree Aldaco: From a creative perspective, our art director Stu Alfano brought a thoughtful and cohesive vision to life. His ability to translate ideas into something tangible played a key role in shaping the final outcome.

Diptych of photographer Stu Alfano at work during the Elly De La Cruz x 100Percent® Eyewear campaign shoot; left panel shows him kneeling on one knee shooting upward with a camera beside a large octabox light; right panel shows him elevated on a ladder capturing an overhead angle.

What was the overall atmosphere like on set, and how did it all come together in the end?

Aubree Aldaco: The shoot itself felt collaborative and easygoing, and seeing everything come together in both the photos and video was incredibly rewarding. Projects like this are always a team effort, and we’re grateful for everyone who contributed along the way. It means a lot to have had the opportunity to bring this vision to life and to continue working with Elly De La Cruz in such a meaningful way.

Behind-the-scenes of the Elly De La Cruz x 100Percent® Eyewear campaign shoot; left panel shows two crew members with backs to camera reviewing the white cyclorama studio setup with large overhead lighting rig; right panel shows photographer Stu Alfano standing atop a stack of baseball base props on the white cyc during pre-production setup.


Campaign diptych from the Elly De La Cruz x 100Percent® Eyewear collaboration; left panel features a close-up portrait of Elly De La Cruz wearing a white balaclava and 100Percent® Aerocraft sunglasses with pink-purple mirrored lenses, biting his gold chain against a vibrant purple background; right panel shows the 100Percent® x Elly De La Cruz Aerocraft sunglasses as a product flat-lay resting on a white baseball home plate surrounded by infield dirt.

Full-length hero campaign portrait of Elly De La Cruz standing on a baseball base, bat resting across his shoulders, wearing an all-white Jordan Brand ensemble, purple batting gloves, gold chains, and 100Percent® Aerocraft sunglasses with pink mirrored lenses, surrounded by scattered bases on a white seamless backdrop.

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