100% Eyewear Frame Features

100% In Frame
UV Protection

All 100% frames are engineered with a protectant in the frame material that preserves the color pigment to reduce fading, while offering high resistance to UV radiation and stress cracking.

Fade-free frame material prevents against harmful sun damage.

100% Ultra HD Lens

Optical Clarity

Safeguard against damaging UV radiation.


In addition to comfort and flexibility, frames made of TR90 are far less likely to break or bend from impacts - the material actually helps absorb shock.

100% crafts sunglass frames from durable, flexible and ultralight TR90 materials.

100% Frame Technology

Grilamid® TR90

The ultimate flexibility and durability.

Ultra Grip

Specially formulated Ultra Grip rubber offers exceptional performance when wet.

100% Frame Technology

Ultra Grip Rubber

Ultra Grip Rubber – Exceptional performance when wet

The unique retention pattern design for temple tips and nose pieces provides industry-leading sunglass retention.


100% takes Frame Ventilation to the next level with the simple goal of managing airflow holistically.

Airflow considerations first begin at the frame design level, plus the careful selection of a matching lens cut and always planning the perfect exhaust. This combination of elements results in superior ventilation, heat dissipation and reduced fogging.

100% Eyewear Technology

100% Sunglasses Technology

High-Performance Sunglasses Technology.

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100% Lens Technology

100% Lens Technology

100% Eyewear Lens Features.

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