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Pack your boots, boards and band-aids. Trip into the life fantastic with the Humphrey and Minchinton families. From shaping surfboards in Bali, to building an off-road oasis in the California desert, to handcrafting performance exhausts, all of our stories originate in Southern California – creating a bond that ties us together. Cheers to chasing dreams and the never ending pursuit of a life less ordinary.

The Emporium Of Postmodern Activities

This is the third goggle formed through our shared experiences in motorcycling, design, and fashion while exploring the culture, creativity, and special sauce that make both 100% and Deus Ex Machina tick.

From urban streets to volcanic dust, the Deus Barstow is here for the fun of motorcycling and doesn’t mind if things get wild.

Red Porsche 911 GT3 RS wrapped in Tom Pidcock x 100Percent® livery with a Pinarello road bike mounted on the roof rack, parked against a mountain backdrop near the Nürburgring
Elly De La Cruz in der neuesten Kampagne für 100Percent, in der seine Sonderkollektion der tiefvioletten und weißen „Venom“-Sonnenbrillen vorgestellt wird.