A2 Eyewear Launch Event with Champs-Élysées Running Club

Thanks to our collaboration partners, Buff, the VMA (Viens M’Attraper) run crew, and Couch View Cycling Clips, the Champs‑Élysées Running Club came to life.

Built to bridge Paris’s cycling and running communities, the A2 launch kicked off at Big Shot Coffee Paris before rolling into a monument‑to‑monument route inspired by the 2026 Tour de France Paris loop.

Together, the route connected crews and culture, and, mirroring the A2 itself, showed how modern style, speed, and consistency perform across real‑world miles in the heart of the city.



Two fisheye reflections in a mirrored sphere showing runners in 100Percent gear on a Paris street.

Woman with curly hair laughing while wearing red 100Percent A2 sunglasses.

Left: woman in a black tank top wearing pink-tinted 100Percent A2 sunglasses. Right: man in a white hoodie wearing red 100Percent A2 sunglasses, looking upward.

Person in a white cap and black tee inside a Paris cafe, captured with a fisheye lens.

Left: woman in a black tee wearing red 100Percent A2 sunglasses on a city street. Right: close-up of a man in red 100Percent A2 sunglasses.

Woman in a pink headwrap and mauve tank top tilting her head, wearing red 100Percent A2 sunglasses.

Left: person giving a thumbs-up in red 100Percent A2 sunglasses beside a billboard. Right: woman running along the Seine with the Eiffel Tower behind her.

Selfie-style close-up of a man in pink-lens 100Percent A2 sunglasses and a white tee.
Female runner reclining and looking upward in harsh sunlight, wearing 100Percent® A2 sunglasses, glass city towers reflected in the frame behind her.
Red Porsche 911 GT3 RS wrapped in Tom Pidcock x 100Percent® livery with a Pinarello road bike mounted on the roof rack, parked against a mountain backdrop near the Nürburgring