100% Eyewear proudly announces a groundbreaking partnership with Olympic champion cyclist Tom Pidcock. This collaboration brings together 100%'s heritage of performance innovation and Pidcock's extraordinary talent, setting a new standard for excellence in sports eyewear.
100% Eyewear, a leader in high-performance sports optics, has long been at the forefront of design and technology, catering to elite athletes across disciplines. This partnership with Tom Pidcock represents a union of shared values: precision, innovation, and a relentless pursuit of perfection.
"Tom Pidcock is an athlete who embodies the spirit of 100%, " said Ludo Boinnard, CEO of 100%. "His achievements across multiple cycling disciplines and his dedication to pushing the boundaries of what’s possible align perfectly with our commitment to delivering eyewear that enhances performance and protection. We are thrilled to have him join the 100% family. "
"Partnering with 100% feels like the perfect fit for me, " said Tom Pidcock. "Their unmatched innovation and performance, combined with a style that truly complements my own, make this collaboration something I’m genuinely excited about. I’m excited to contribute to the evolution of their eyewear and share these advancements with the cycling community. "
